As every year, the Madrid Fair (IFEMA) has received the best leisure offer at a national and international level: FITUR. Once again the best companies dedicated to tourism have opted to present their services for this newly released 2010, a difficult year due to the crisis.
It is worth highlighting the commitment to leisure accompanied by adventure sports in all its splendor, from nautical activities to flights through multi-adventure packages that will delight anyone who wants to get to know a city, a country.
We were there to see how important outdoor activities are, thanks to which traditional tourism gives way to active tourism, in which the visitor is the protagonist of the most fun adventures.
From north to south, from east to west, the national and international panorama has the best possibilities. Unimaginable corners that you had never dreamed of but that thanks to FITUR you were able to discover.
Nearly 12,000 companies were in charge of showing visitors the richness of their lands and the most beautiful places to discover. And what better way than to accompany that visit with adventure activities such as diving in Egypt, rafting in Portugal or, without going any further, skiing in Andorra.
A world of color, of people in costumes, of international music and typical products took over each pavilion, provoking the interest of everyone who passed by. Each stand had the presence of explanatory brochures offering its wide variety of services, placing adventure sports as another option for tourists.
The tactic that each region of our country has carried out has been to attract the attention of those who come from outside and try to keep the interest of national tourism as alive as possible. Gastronomy, enotourism and tradition have come together to thoroughly promote each Autonomous Community, in such a way that the future traveler can get to know their destination in depth.
As for the strategy developed by the rest of the countries, it was to enhance their most typical elements where the exotic attracted attention and the unknown made its way through astonished looks delighted at having woken up that morning thinking about going to FITUR.
In short, those of us who were at the only fair that allows you travel the world without leaving an enclosure, we were able to verify that active tourism is present in every corner and outdoor activities are the best way to practice it. Dare to discover the universe that surrounds you by boarding a canoe, parachuting or getting on board a board to surf the waves.
Go sightseeing. Choose Yumping.
