The Ski Andorra brand has decided to get down to work and promote the Andurenses ski slopes, how? Not one by one, which would be the usual, but the 300 kilometers in which it can be Esquiar through a single brochure. Its motto is "Andorra: snow, sun and fun" and will be advertised in the United Kingdom and Russia.
Its objective is mainly aimed at optimizing resources and being able to sell a global product, especially if you have the size of the country. Until now the mode of action was to advertise on the one hand grandvalira and on the other Vallnord , the two most important ski tracks of Andorra. This season they have joined for, through Ski Andorra , make catalogs with the intention of promoting together.
The Russian skiers will be able to check the great clues that "El País de los Pyrenees" and it is intended that they are not afraid of the possible recommendations that their government can make. With the English market we want to appreciate the interest that the United Kingdom tourist operators have shown for Andorra, although there is a certain fear because the pound is currently suffering a devaluation and it is not known what this issue will affect the skier tourism.
The investment that the Andorran stations will make account with a cost of 11 million euros, 9 less than last year. Its goal is to improve services such as the extension of the cannon network ofArtificial snow.
Soon the stations will begin to open and throughout the winter you can check what happens with tourists. Andorra is characterized by receiving each year skiers from nationalities as Spanish or French and now, who want to launch into a new market, they will have to bet on quality because it is a challenge to overcome.
From here we support them and encourage this new project, to see if their expectations are met.
