For a few years the world of Karting has been growing without stopping: there are new circuits, more and more companies and a large quarry of young drivers who since the 7 years are learning to drive a kart.
Fernando Alonso has had a lot to do with this. From an early age he has learned to handle the steering wheel in an incredible way and over time he has grown both physically and professional. He stopped being the child who dreamed with racing cars to become one of the largest of the formula 1 worldwide.
His professional career has been growing and together with the victories he has reaped, a new phenomenon has emerged: the alonsomania . Since 2001 when he started in the MINARDI team and little by little he became known, until he passed through Renault, where he has achieved more successes, the audience fees of the small screen have been increasingly high thanks to the expectation that his triumphs have generated.
Likewise, the commercial sector has been one of the main beneficiaries in this regard, since they have managed to exploit the power of an image, the power of a brand. Not only do we find products that expressly have to do with Fernando Alonso in the world of Formula 1, such as t -shirts or caps. One of the last products that have gone on sale are bottles of wine. We have even seen you announce vehicles for individuals from your team (until soon, it is still Renault).
Today is a mass idol , not only among those passionate about this sport, but also inThe little ones, who see him as a hero to imitate.
Mothers and fathers are increasingly interested in entering their children in this world, asking for academies and making accounts with companies. All for making their children do what they like best; All for making your children dream of being Fernando Alonso.
