The active tourism which includes leisure activities in a natural environment and adventure sports, is a great employment generator in the Spanish panorama. Achieving in 2023 more than 30,000 jobs , it is consolidated as a potential sector within the national economy obtaining, last year, more than 5,550 million euros .
The female figure highlights above the male in terms of the purchase of adventure activities, being also a sector in which it predominates in consumption, a highest age range since the sales are concentrated from 45 to 54 years , approximately.
In 2024, Barcelona has led the ranking provinces with more sales of active tourism experiences, with 14.3% followed by Madrid and alalica , with 13% and 7% respectively.
The complete structure that has been followed to do this statistical study regarding the sector is as follows:
- Current trends of active tourism
- Key data for the consumption of activities ofadventure
- Geographical analysis
- Economic impact
- New opportunities for companies
- Future predictions